In 2018, British broadcaster Channel 4’s in-house creative studio 4Creative took advantage of the wider network rebrand to “clearly position E4 as Channel 4’s cheekier mischievous sibling”.

To launch their new brand, they commissioned a handful of animators and filmmakers to "make something that surprises us". 

It makes sense, then, that your surprise-mongering and mischievous friends at Skillbard were brought in to soundtrack a couple of them.

In Alex Grigg’s ode to teamwork, our music traces the journey of creative collaboration—from initial inquisitive sparks to structured ideas crystallising out of the idea soup. It builds momentum through the excitement of plans coming together, culminating in the erection of a big ol’ E4.

Matt and Paul Layzell’s spot is a little different. A surreal, tongue-in-cheek slice of life in Britain, we watch the life cycle of a shawarma/gyros/döner as it sizzles in the unforgiving glow of the grill.

The rebranding campaign is long gone but these idents are still very much in rotation. If you’re a fan of Married at First Sight or Made in Chelsea (no shame), you will have caught these sweet Skillbard beats over the years while you were on your way to the kettle during ad breaks.